The Campaign Execution Report (or ROI Report, depending on your user settings) provides an overall campaign health check that includes:

  • All participating locations within your brand

  • Campaigns by location

  • Dollar amount budgeted per campaign

  • Dollar amount spent to date per campaign

  • Total number of marketing elements sent, including print, digital, and text messages (if applicable)

  • Email statistics, including

    • Open rates

    • Click-through rates

    • Bounce-backs

    • Unsubscribes

    • Marked as Spam

  • Revenue generated by each campaign